![]() By building up those local links, Google will begin to trust that they can sending their users to your business is a good idea. You can do this in a number of ways, such as creating content that local people will share, guest-blogging on someone’s website or even contacting the owner of a local website and asking for a link swap. Not only is it important to get inbound links from trusted websites (as we mentioned earlier), but you should be striving to get them from local domains too. This one seems to feed back to Google’s focus on local factors. Quantity of inbound links to domain from locally relevant domains After all, Google trusts and ranks domains that give users what they are searching for. With that in mind, you should really make sure your local business is across it – because it’s 3rd on Moz’s list of ranking factors for 2017! When setting up your account, you should make sure that your category associations are entirely relevant to what you do, otherwise you might be penalised. Google My Business is a free tool that allows you to manage your Google online presence in a way that is super user-friendly. These links need to come from someone with domain authority themselves and you’ll need several of them to really do well in the rankings.Ĭorrect Google My Business category associations This of course doesn’t mean you can ask your friend to slap one link on his site and call it a day. ![]() If your domain is linked from other trusted websites, that tells Google that you can be trusted – because other websites trust you. This is a factor that has been around for a while, but it has slowly driven itself up the ranks of Moz’s yearly surveys. Quality/authority of inbound links to the domain While previously it seemed that location phrases were key to ranking in that area, Moz states that this new factor means even if they search for ‘best lawyer’, for example, the searcher will be shown results for local lawyers instead. While this is obviously not something that you can control yourself as a business owner, it can have its merits. ![]() In Moz’s 2017 study, they found that Google tends to give top-ranking positions to local businesses who are nearest to the searchers location. Proximity of address to the point of search With the 2017 results out, we’re taking a look under the hood and seeing what you should be paying attention to if you want your website to rank… This research provides a wealth of incredible information for people hoping to improve their SEO and garner more interest in their products and services. You’ll appear in someone’s search results if they search for “Bed & Breakfast” or “Restaurant.Follow these simple steps to improve your local business keyword rankings.Īs well-known experts of the web, every year Moz bring out an analysis of the ranking factors for local businesses. Google’s search engine will then use this information to make you appear in potential customers’ search results.įor example, you listed your restaurant as “Breakfast Restaurant” as its primary GMB category. When setting up your GMB category, Google will ask you for one primary GMB category and up to ten secondary GMB business categories. You can drive more customers to your store by setting up its Google My Business category list. Let’s say you own a local breakfast restaurant in town. If you still can’t visualize how a Google My Business category list works, think of it this way. They work closely with local SEO citations, PPC, and social media ads to make you appear in relevant search results across Google Maps and Search. Google My Business categories are one of the most crucial SEO factors. They connect you to potential customers searching for similar products or services online. Categories in Google Business Profile, formerly known as Google Maps categories, describe the nature of your business.
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